We Rub You

When the Korean design language didn’t exist, we created it. When We Love You Founders came to Little Fury to launch their KBBQ marinade line, Korean design wasn’t yet mainstream. Without existing visual cues to reference, the team had to define what Texas Korean influence looked like—balancing core Korean elements with recognizable aesthetics. The syrup-y custom typography and traditional dress-inspired colors created a new visual language that felt authentically theirs.