Medicinal beauty, made visible. Ojook blends Korean wellness with minimalist beauty—anchored in black bamboo salt, the core detoxifying ingredient rarely found in toothpaste. Designed to feel more like skincare than oral care, the brand’s new look and feel sought to bring intention and calm to the everyday ritual of brushing your teeth.
Collaborators
Founder
Youn Chang
Illustration
Esther Mun
copy
Nadine Cheung
Ojook Kids art by 6 year old Emerson