Feely allows people to express, understand and engage with emotions – be it their own feelings or their friends'. Users identify and share how they're feeling through pictures, text or one of Feely's emotional stamps. By creating a network around emotions, people connect in the most fundamental way, making one über-feeling community. What makes Feely different is not that it understands emotions. Feely is creating a fluency of emotion that will make personalities healthier and communities more successful.
Sylvain Labs isn’t just a strategic planning resource for marketers and product developers but they inspire clients to find new opportunities to grow through innovation and brand strategy. The identity was created to set them a part from their typical stodgy competitors with an simple, confident, and swag style.
3COM a leading technology company at the forefront of bring home and business networking systems to the retail market. The packaging takes the user manual typically found inside the package and wrapped it as the outer package, simplifying the technology to the everyday consumer who are not tech savvy.
Instead of giving impersonal wedding gifts or having cookie cutter figures on top of a wedding cake, lil cake toppers offers customizable and unique interpretations for a couple's special day. Easy-to-fill form makes the process quick and painless for such a personal gift.
Next Jump takes the way consumers and marketers interact online to a whole new level. The internal site is specialized to find the best deals in the mommies and mommies-to-be community. The kids and babies link not only updates the mommy community with the latest necessary items, but also forms a community where mommies can connect with each other.
Connecting Nurses champions nurses from around the world, bringing them together online and in the real world, providing platforms to share ideas and to find support. The new identity highlights this global initiative by creating an international brand that speaks to the professionalism and heart of the nursing community. The Information Shareapy and Care Challenge identities invoke the shared connections found in the main Connecting Nurses brand, while creating unique marks that communicate their own specific purposes.
The Little Rock Film Festival is an annual event held in Little Rock, Arkansas to showcase the best in narrative, documentary, and short films from around the world. On their 5th anniversary, they asked us to create an identity and brand that reflects their Southern pride and commitment to bringing film, culture, and hospitality to the big screen.
Print 4 Change is a printing company with a mission. Not only are they committed to providing high quality prints, Print 4 Change donates 50% of their profits to provide food, water, shelter and education to people living in poverty. We wanted to create an identity that spoke to their excellent service, but also echoed their inspiring mission.
Simande is a full-service web design and development studio based in NYC. They asked us to create a logo that captures their playful personality but also reflects their belief in embracing a simple and effective way of creating... like a furnace.
Mission Control combines the latest in shapewear technology with luxurious, sexy design. We created a brand identity and packaging to echo this balance with sleek photography and technical graphics that accentuate innovation and the independent strength of the female.
Thymes offers a high-end bath and body line that features premium natural fragrances. The symbols, patterns, and details created for each packaging group reflects the unique scent of each line of fragrance.
Sulloc Cha represents an unrivaled South Korean tea company committed to bringing the benefits of tea to the global market. We introduced premium cues with a contemporary design while still upholding their proud Korean heritage.
Rembrandt represents the oral and beauty care brand by Johnson and Johnson. Aimed to redefine the oral care category with a complete rebranding and repackaging goal, we helped break from the expected and rejuvenated their share of the tooth whitening market with a more premium, simple, minimal design.
Voyeur introduces an entrepreneurial brand launch, making the basic stand out in the lingerie category. We brought out the sexy, naughty attitude in everyday lingerie with a strong aggressive identity and photography with innovative concept packaging.
Toyota Trucks Strong, steel, big, reliable. What more does a truck logo need?
NY Hall of Science promotes a hands-on approach to science and technology with a center for kids. The rebranding took its inspiration from classic comic books and science fiction novels to convey the natural love and excitement that kids have for science and technology.
A Cultural History of Languages showcases a simple, bold design where language (Russian, French, Spanish, and German) speaks for itself.
JD Salinger reveals what could happen when we redesigned a great American classic.
Morimoto excels in minimal, innovative Japanese dinning in a contemporary restaurant setting by Iron Chef Masaharu Morimoto. The identity was created to harmonize the Morimoto style with a custom font logo and deliberate use of subtle colors and strong structure.
Martha Stewart Kids Magazine mixes the uniquely creative MS style with craft and food ideas for kids. We enjoyed developing and art directing stories in an exciting and imaginative vision.
Sterling Nails marks a concept project under development for start here. Our aim was to create a line of hardware packaging that is practical and ideal for the everyday home user. The durable package allows containers to be stored in the home for convenience with minimal space.
Sapa offers French-Vietnamese cuisine in NYC’s Flatiron District. They required a brand identity that infused the elegant and organic sensibility of the space and the menu.
The NY Botanical Garden prevails as one of the greatest botanical museums in the United States. With its long history, the rebranding required a natural harmony with the museum's rich heritage as well as the simple beauty and diversity the garden offers.
Astrum Solar designs and installs solar panel systems for homes. We developed a brand book using colorful, energetic graphic illustrations, breaking from the usually serious, monotone voice of the industry, to create a sense of ease, optimism, and freedom in going solar.
Incoco provides a uniquely innovative line of self-stick nail polish strips that we were challenged to rebrand. We developed a new strategic positioning that involved renaming their product to “Press Polish†and creating a youthful, fashionable brand identity and packaging.
BeeHive marks a concept project under development for start here. The icon identity is a simple expression for the love of honey, while the packaging takes its inspiration from the beekeeper's frame to showcase the natural beauty and purity of honey.
Good Play introduces a new publication aimed at developing a lifestyle that expands the FAO Schwarz experience from the toy store and to the home.
Help Remedies represents a new brand of over-the-counter healthcare products. We created a custom logotype and a friendly, straight-forward, color-coded packaging system to ensure each product line reflects its mission to make health issues simple.
Grab Green offers eco-friendly cleaning and green household products. Taking inspiration from the science in nature, we created a brand identity and packaging that promotes green values, but also communicates the smart solution that GrabGreen offers to the everyday need in cleaning.